With a legacy spanning 260 years, Douwe Egberts has maintained a steadfast commitment to quality and heritage. It is with great pride that the brand announces its partnership with The National Film & TV Awards (NFTA) for the 2024 edition, demonstrating unwavering support for South African talent.
“Douwe Egberts is a brand with a deep cultural heritage and our sponsorship underscores our dedication to advancing and honoring talent. We’re delighted to be an official sponsor at this year’s National Film & TV Awards,” says Hayley Van Niekerk, Marketing Manager, Douwe Egberts SA.
As the official ‘coffee sponsor’, Douwe Egberts South Africa will be responsible for sponsoring two prestigious award categories: ” Best TV Drama Series 2024 ” and ” Outstanding Performance 2024″.
“We strongly believe in the South African film and television industry and view these awards as a vital tribute to the remarkable creativity and skill of our local artists and producers,” says Mbulelo Mashilo, Brand Manager Douwe Egberts SA.
The National Film & TV Awards SA (South Africa) is a prestigious and highly anticipated annual awards ceremony, presented by the renowned National Film Academy. The National Film Academy is known for producing some of the most significant film and television awards ceremonies worldwide. 2023 winners include comedian Celeste Ntuli, actors Abdul Khoza, Zikhona Sodlaka, Candice Modiselle, and the legendary Connie Ferguson, as well as TV presenter Zari Hassan.
For a quarter-century, the National Film Academy has stood as a beacon of excellence in the cinematic world, championing actors, actresses, producers, and the broader television and film industry. The second annual South African version of the NFTA is set to take place at the Opera Theatre, in Pretoria on the 26th of October 2024. The National Film & TV Awards South Africa will be broadcast to 15 countries, showcasing the depth and breadth of South African movies and talent to a global audience.
Douwe Egberts remains dedicated to spotlighting local talent this year. Van Niekerk notes that the significant sponsorship of the National Film & TV Awards marks the initial step in a series of initiatives supporting South African talent throughout 2024. Later this year, the company will further demonstrate its commitment with the launch of a campaign featuring the designs of four local artists.
Beyond its efforts to uplift South African talent, the brand continues to innovate for its consumers, with the recent launch of its Pure Gold 95g jar. “We recognize our consumer’s desire to enjoy their favorite coffee, wherever they are,” says Van Niekerk. “In response, we created the ideal pocket-sized pack, allowing those with impeccable taste to take their Douwe Egberts with them anytime, anywhere”.
ABOUT DOUWE EGBERTS
In 1919 Douwe Egberts opened the DE headquarters, as well as the very first distillery on Catharijnekade in the city of Utrecht, Netherlands. Raw coffee bags were carried to the distillery using horse and carriage. Douwe Egberts was then launched into the South African market around 2001 bringing with it not only the heritage but also the exceptional quality coffee many South Africans have come to know and love. The brand is committed to making the coffee market more sustainable across the world.
