There’s a particular kind of confidence that defines Scandinavian design — refined, balanced, and effortlessly modern. It doesn’t compete for attention; it commands it. That same ethos runs through Rekorderlig Cider, the Swedish-born brand that’s quietly transforming South Africa’s premium beverage scene.
Now, Rekorderlig is taking its celebration of craft and culture to the big stage — as the official cider sponsor of the 3rd Annual National Film & TV Awards (NFTA) South Africa, taking place on 22 November 2025 at the Opera Theatre in Pretoria.
It’s a partnership that feels almost poetic: a brand built on design precision aligning with an event that honours cinematic artistry. As South Africa’s leading filmmakers and television creators gather under the lights, guests will raise glasses of Rekorderlig — a toast to stories, style, and shared creativity.
From Vimmerby to the World
Rekorderlig’s journey began far from red carpets and spotlights. In Vimmerby, a small Swedish town surrounded by forests and folklore, a fourth-generation family brewery set out to create a modern cider that reflected the evolving tastes of the Nordic region.
Nearly three decades later, the result is a global success story rooted in honesty, purity, and craftsmanship. True to its name — “Rekorderlig”, meaning “trustworthy” or “honest” — the brand has built its legacy not on marketing noise, but on quality and quiet confidence.
Every bottle is made with pure spring water from Vimmerby and blended to achieve a balance that is as refreshing as it is refined. From the iconic Strawberry-Lime to seasonal infusions, Rekorderlig’s portfolio captures a harmony of flavour and form — modern yet timeless.
Now, Rekorderlig introduces two exciting additions to its South African range — the vibrant new Rekorderlig Peach Raspberry, available exclusively at Checkers stores nationwide, and the refreshing Rekorderlig 0%, a non-alcoholic alternative crafted for those who seek flavour and sophistication without compromise.
A Partnership that Celebrates Artistry
Rekorderlig’s partnership with the NFTA isn’t merely about visibility — it’s about alignment. Both champion authenticity, innovation, and creative excellence.
For South Africa’s growing community of design-conscious and culturally engaged consumers, the brand represents something rare in the market: a drink that reflects artistry in its purest form.
Its presence at the NFTA speaks directly to a new generation that values aesthetic experience as much as taste — where each sip tells a story, much like the performances and productions being honoured on stage.
Sustainability as a Design Principle
Behind Rekorderlig’s minimalist aesthetic lies a deep commitment to sustainability — not as a trend, but as a design principle.
From eco-conscious brewing methods to recyclable packaging, the brand maintains a low-impact, high-integrity production process. Every step — from fruit sourcing to final pour — is considered with both the planet and the palate in mind.
This environmental mindfulness has helped Rekorderlig expand across Europe, Asia, and now Africa, positioning it as a leader in the global movement toward mindful, design-led consumption.
The Art of Subtle Sophistication
In an industry often dominated by loud marketing and fleeting fads, Rekorderlig stands apart by embracing restraint. Its branding whispers where others shout — and in doing so, it invites the consumer into a deeper, more personal experience.
At the National Film & TV Awards, that understated elegance will take centre stage. As stars, producers, and tastemakers gather to celebrate South Africa’s creative renaissance, Rekorderlig will be there — a symbol of global craft meeting local culture.
More Than a Cider
Rekorderlig is not simply a beverage; it’s a mindset — one that fuses design, sustainability, and storytelling into a single, harmonious experience.
Its expansion into South Africa marks more than just market growth. It signals a shared philosophy between Scandinavian precision and African creativity — both rooted in authenticity, innovation, and emotional resonance.
As Rekorderlig pours itself into the heart of South Africa’s cultural scene, it’s redefining what modern sophistication tastes like — one crisp, artful sip at a time.
