In a world where brand purpose has become the new currency of business, Cape Brewing Company (CBC) has mastered the art of blending product excellence with cultural influence.
Founded in 2012 amid the rolling vineyards of Paarl’s Spice Route, CBC has evolved from a boutique craft operation into one of South Africa’s most admired independent breweries — a brand that balances tradition with bold innovation and authenticity with artistry.
Now, the brewery is expanding its story beyond the glass, stepping into the spotlight as the official beer sponsor of the 2025 National Film & TV Awards (NFTA) — a landmark celebration of South African creativity, taking place on 22 November 2025 at the Opera Theatre in Pretoria.
It’s not just a sponsorship. It’s a creative statement — a collaboration that celebrates excellence in craft, storytelling, and national identity.
Craft with Character
Every great brand starts with a defining belief. For CBC, that belief is simple: “Craft with character.”
Under the guidance of brewmaster Wolfgang Koedel, each batch is brewed with an obsessive attention to detail — from sourcing premium global malts to drawing pure spring water from Paarl’s surrounding mountains.
The result is a portfolio that speaks fluent quality: the flagship CBC Lager, crisp and malt-forward; the award-winning Pilsner, sharp with a clean finish; and the Amber Weiss, Krystal Weiss, Lite Lager, and Raspberry Weiss — each a distinct expression of creativity and balance.
In an age of mass production, CBC’s beers offer something rare — a sense of authentic craft in every pour, a tangible connection to the hands and hearts behind the brew.
When Brewing Meets the Arts
CBC’s decision to partner with the National Film & TV Awards reflects a growing global movement — where brands no longer chase visibility but cultivate cultural relevance.
The collaboration is a natural fit. Both CBC and the NFTA embody creativity, independence, and national pride.
As South Africa’s filmmakers and television creators gather to celebrate artistic excellence, CBC will stand alongside them — not just as a sponsor, but as a storyteller in its own right, celebrating the craft of creation in all its forms.
“As a brand that values identity and innovation, we’re proud to raise a glass to South African storytellers, artists, and visionaries,” said Cape Brewing Company in a statement. “Film and television are powerful expressions of who we are — and supporting that aligns perfectly with our philosophy.”
A Destination Where Taste Meets Tourism
Perched on the scenic Spice Route Destination in Paarl, CBC’s brewery has become more than a production hub — it’s a cultural destination.
Visitors can enjoy panoramic views of the winelands, immersive tours, and guided tastings that connect the science of brewing with the soul of South African hospitality.
The brewery attracts both locals and global travellers, offering a sensory experience that fuses craftsmanship, tourism, and entrepreneurship. It’s where innovation meets tradition — and where every pint tells a story of place and passion.
Sustainability and Independence: CBC’s True North
Before sustainability became a buzzword, it was already part of CBC’s foundation.
From energy-efficient brewing systems to waste-reduction practices and recyclable packaging, the company’s operations are designed around environmental integrity.
Equally defining is its independent ownership — a rarity in a market dominated by corporate giants. This autonomy gives CBC the freedom to experiment, to stay agile, and to maintain the purity of its purpose.
It’s a philosophy that ensures every decision is made in service of quality, not quotas.
Looking Ahead: Brewing the Future
As CBC enters a new chapter, it’s preparing to launch seasonal and limited-edition brews inspired by South Africa’s diverse palate and native ingredients.
This spirit of innovation — rooted in local identity but informed by global standards — reinforces CBC’s position as one of South Africa’s leading lifestyle and cultural brands.
Its partnership with the NFTA marks a symbolic step forward — a union of two creative industries that share a single vision: to craft something timeless and meaningful.
More Than a Brewery
At its core, Cape Brewing Company represents the convergence of craft, culture, and conscience.
It’s not merely a brewery producing premium beer — it’s a brand that champions authenticity, celebrates creativity, and invests in the country’s cultural future.
By aligning with the National Film & TV Awards, CBC isn’t chasing the spotlight; it’s illuminating the path forward — proving that in the right hands, a beer can tell a nation’s story.
